Design created for the Fall 2016 issue of Wayward Arts magazine.
In this issue of the magazine, focused on countercultre, we decided to exploit the notion of non-conformity by creating a comical how-to guide. By providing step by step instructions, we illustrate the paradox often found in society's approach to non-conformity.
Design created at Orangetango.
Artistic direction and copywriting by Ariane Dray.
Creative direction by Nicolas Boissy.
Applied Arts Award 2017