Design created for the Fall 2016 issue of Wayward Arts magazine. 
In this issue of the magazine, focused on countercultre, we decided to exploit the notion of non-conformity by creating a comical how-to guide. By providing step by step instructions, we illustrate the paradox often found in society's approach to non-conformity. 
Design created at Orangetango. 
Artistic direction and copywriting by Ariane Dray.
Creative direction by Nicolas Boissy. 
★ Applied Arts Award 2017

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