The goal of this brand identity was to position Pinch Talent as a highly specialized leader in its field and to distinguish it from its competitors.
Given the uninspiring landscape of traditional recruitment agencies, the client wanted to create a powerful and differentiated visual language. We developed a dynamic line as a graphic element to represent the complex challenge of finding such highly specialized talents. Blurred photographs were also used to convey that Pinch could help identify these hard-to-find candidates. By incorporating deep grays, black-and-white photography, a tech-inspired typeface, and an electric blue line, we balanced modernity with technological touches.
Website built by Gaïda & Steph.
