Branding created for high-end glasses shop in Griffintown. In order to celebrate society’s renewed appreciation for glasses, a classic and vintage aesthetic was combined with bold, comical statements that would help people embrace their near or farsightedness. 
Created at Akufen.
Artistic direction and copywriting by Ariane Dray. 
★ Applied Arts Award 2015
★ Grafika Award 2015

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